We’re all for buying wedding dresses online. Endless options. Easy shopping from home. And hands-down some of the most gorgeous dream dresses you can find. That’s a total win if you ask us! So if you’re wondering where to buy the best online wedding dresses, we’re breaking down our most trusted sites for every style!
And since it’s a fairly new way to say yes to the dress, you probably have tons of questions about shopping for wedding dresses online. That’s where we come in! We’ve researched price ranges, shipping times, return policies, and design styles to find the BEST websites to buy swoon-worthy wedding dresses online.
We’ve also broken down all the common questions about shopping for wedding dresses online — and added a few of our expert tips to help you find your perfect gown (without ever leaving your couch!).
OKAY, let’s find you a wedding dress!
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The Pros and Cons of Buying Wedding Dresses Online
What seemed improbable and impossible even a few years ago is now one of the best ways to go wedding dress shopping. There are major pros to online shopping, after all — especially when it comes to finding the best wedding dresses!
- More Dress Styles Online: Wedding dress brands now have trusted websites designed for online sales. That means everything from the overall shopping experience to securing the perfect style and fit is optimized for online wedding dress shoppers.
- Access to Wedding Dresses Worldwide: You might love an international label that isn’t sold in stores but can now be shipped to your doorstep. Who doesn’t want access to the best international finds when buying wedding dresses online?!
- Ability To Try Styles in Advance: There are now several “try-before-you-buy” programs to make finding your dream dress easier and more fun than ever. There’s nothing better than hosting a dress try-on party from the comfort of your own home!
While we’re big fans of buying wedding dresses online (those pros speak for themselves!), we also wanted to talk about a couple of cons too.
If you’re still not sure about shopping for wedding dresses online, your biggest concern probably has to do with fit. It’s understandable — you never really know how a dress will fit until you try it on. That’s why we recommend getting 100% certain about your measurements before you start dress shopping (more on this down below!).
Similarly, it can be difficult to determine exactly what online wedding dresses will look like IRL, especially if you’re not sure the website you’re browsing is actually a trusted dress boutique site. Website photos can only do so much, so it’s always best to read the product descriptions when shopping for wedding dresses online. Check for things like the type of fabric, the design details, and customer reviews to get a better idea about how a dress will look in person.
GWS Pro Tip
We recommend only buying a dress from trusted online wedding dress sites — like the ones we’ve vetted in this list!
How soon before the big day should you buy wedding dresses online?
As a rule of thumb, the sooner you buy your wedding dress online, the better. At the minimum, you should order your dress at least six months before the big day — and ideally nine months or more. This ensures you have enough time to host a try-on party, decide if it’s “the one,” and take it in for alterations!
If you’re getting your wedding dress custom-made to your measurements, you’ll need to add a few months to this timeline to account for production time. Since your dress is being made from scratch just for you, it won’t be ready to ship right away. Each website has a different timeline for wedding dress orders and deliveries; we suggest adding an additional three months to your personal timeline to be safe.
How to Choose the Right Size When Buying Wedding Dresses Online
Before you can order the right size dress, you need to know what size you are. Wedding dresses do not fit you like your normal daily clothes, so we strongly advise you to get professionally measured before you start shopping online.
For a professional measurement, you can visit a local tailor. However, if you can’t find a pro to help, you can certainly do it yourself; use a measuring tape to measure your bust, waist, hips, and length (from your shoulders to the floor). Once you’re properly measured, you’re ready to shop
Refer to each specific website’s size chart as you browse wedding dresses online. Many designers and retailers size their gowns differently, especially if they’re an international brand, so be careful to match your exact measurements with the appropriate size for your chosen designer.
Wedding dress size charts are typically found near the product description on the product page, but if not, you’ll surely find them somewhere on the designer’s or retailer’s website to take the guesswork out of the process! Call them directly to eliminate any doubt if you can’t find the size chart.
GWS Pro Tip
It’s much easier to tailor a gown that’s too big to make it fit. Attempting to make a small gown bigger is very challenging and the quality of the results will certainly vary. A good rule of thumb to remembe that, most gowns can be taken in two sizes (about 3 inches) before you’ll notice a loss of the design integrity.
Just like buying a dress in person, you’ll likely need to work with a tailor when buying wedding dresses online. Made-to-order gowns will work off your specific measurements, but most designers suggest hiring a seamstress to finalize a perfect fit.
And if it’s a sample gown or pre-owned dress, don’t write it off because it’s too big!
How much do online wedding dresses cost?
One of the best parts about buying wedding dresses online? Endless options for every budget!
On the affordable end of the spectrum, budget-friendly online wedding dresses typically cost between $100 and $600. You can find these wedding dresses at some of the best trendy websites, like Lulus and ASOS. While these gowns may not have a designer name or super luxe fabrics, you’ll still look like a million bucks on your big day (without breaking the bank)!
If you’re looking for something more in the middle, the average cost of online wedding dresses is around $1000 to $2000. In 2021, the average price for a wedding dress was $1800. Luckily, you can usually find the best deals and discounts when buying wedding dresses online versus in a boutique!
Want to go all out for your wedding day look? For luxury and designer online wedding dresses, prices usually fall between $2500 and upwards of $10000. These are the gowns created by the biggest names in the industry, like Vivienne Westwood and Danielle Frankel, with the highest quality fabrics — so you know they’ll be quality designs you can trust (and look absolutely unforgettable in). Plus, they’ll stand the test of time, so you can even wear them for a vow renewal.
GWS Pro Tip
When shopping for wedding dresses online, the main factors that will impact the price are the fabric (silk versus synthetics), the level of detail (such as beading or embroidery), and the designer.
No matter your budget, we’ve included the best and most trusted online wedding dress sites to help you find your dream dress down below!
What to Look for When Buying Wedding Dresses Online
When buying wedding dresses online, there are three key factors to look for (in addition to the style and vibe of the gown): wedding dress price range, shipping times, and return policy.
- Wedding Dress Price Range: At the end of the day, the wedding dress you choose often comes down to your budget. Many websites will have multiple gown options at different price points, so it can be helpful to sort online wedding dresses by price. But it’s always best to check the overall price range before shopping to avoid disappointments (or extra spending!).
- Shipping Times: The key to successfully planning a wedding is sticking to a timeline. To make sure you’re staying on track, always double-check how long online wedding dresses will take to ship. Many trusted online wedding dress sites offer standard shipping, but some also give you the option of express or next-day delivery if you’re really in a bind! That said, for international wedding dress websites, factor in some extra time.
- Return Policy: Let’s face it — sometimes a dress you found online just doesn’t stack up in person. When this happens, you’ll want to make sure you have a chance to return it and get a refund. It’s also important to check the return policy if you want to order multiple sizes or different options as you narrow down your dream dress!
Now that you know how to buy the best wedding dresses online, let’s start shopping!!
1. The Best Place for Online Wedding Dresses That Capture the Magic of Anthropologie: Anthropologie Weddings
Ask us if we will ever get over Anthropologie’s bridal store. WE WILL NOT. With the best online wedding dresses that totally stand out from the crowd, Anthropologie Weddings is a curated closet of designer favorites (like Jenny Yoo, Watters, and BHLDN’s Own Label), alongside in-house pieces.
There’s something for every style, from dreamy whimsical gowns to fun and playful mini length dresses. Anthropologie Weddings also carries accessories and separates made by small businesses, which we love. Consider this your one-stop shop for your entire wedding wardrobe!
Plus, the trusted Anthropologie wedding site has made it easy to shop online by dress style, wedding type, dress feature, and so much more. And they’ve got the virtual appointment process down.
Wedding Dress Price Range: $90-$1200 separates; $198-$3200 dresses (plus a killer sale section)
Shipping Times: Selections from next day to standard (5-8 business days).
Return Policy: Free returns within 30 days.
2. The Best Place for Budget-Friendly Online Wedding Dresses for Every Style: Lulus
Don’t sleep on Lulus! Their trusted online wedding dress site is legit AND affordable. As a bonus, real customers often share photos and tips in the reviews, so you’ll know exactly what to expect when you *add to cart.*
And at such great prices, you can grab more than one look for the day! Browse their website for the best online wedding reception dresses, rehearsal dinner dresses, and even after-party dresses (this sequin one is amazing!). With so many amazing options under $100, why narrow it down?!
You can also chat with the bridal concierge to answer any questions — and enjoy free shipping and returns if it doesn’t work out!
Wedding Dress Price Range: $40-$529
Shipping Times: Several options from ground to 1-day shipping.
Return Policy: Returns are accepted within 10 days.
Want to ditch tradition and rock something stylish + comfortable on your big day instead? We feel you — and that’s why we’ve rounded up the best wedding jumpsuits for every style!
3. The Best Place to Find a Variety of Dreamy and Unique Wedding Dresses Online: Etsy
Etsy is one of the all-time best websites to buy wedding dresses online! It’s a great way to support smaller designers and have a unique bridal gown that packs a punch.
There are many variables in shipping and return policies when it comes to buying wedding dresses online through Etsy sellers. Rather than dig into those details, we narrowed the playing field by researching some of the most trusted online wedding dress shops on the Etsy site.
Each designer comes highly reviewed and recommended by real couples. We’ve featured several of these online wedding dress designers on GWS, so the combination of fashionable styles and trustworthy reputations makes these designers worth looking into!
NOTE: Several sellers offer regular discounts on their online wedding dresses – some up to 50%!
4. The Best Place for Whimsical + Ethereal Online Wedding Dresses: Mywony Bridal on Etsy
If you’re looking for online wedding dresses with an ethereal, whimsical vibe, Mywony Bridal has some of the best gowns to choose from.
This independent designer makes the most out of sheer silk, feminine florals, and soft silhouettes. The result? Wedding dresses that look like they stepped right out of a fairytale. Talk about storybook vibes!
Plus, all of these online wedding dresses are made to order, so you get something all your own. Just be sure to add an extra 12 weeks to your timeline for bridal gown production!
Wedding Dress Price Range: $400-$2199
Shipping Times: 10 weeks
Return Policy: Since these gowns are made to order, returns are not accepted — so take extra care when providing your measurements!
Our Favorite Picks: This silk mesh bridal gown is EVERYTHING, and you have to see the back on this delicate tulle dress!
5. The Best Place for Whimsical + Playful Online Wedding Dresses: Sumarokova Atelier on Etsy
Sumarokova Atelier’s online wedding dress shop absolutely KILLS IT when it comes to pops of color and whimsy. If you want a dress with a beautifully delicate style and gorgeous hues, look no further!
And, one of the best parts about working with trusted independent designers (versus big online sites) is the chance to customize your wedding dress — and Sumarokova Atelier is no exception. They’re happy to work with you to create your dream dress from their stunning bridal designs!
Want a different neckline? A brighter hue? A leg slit? Sumarokova Atelier is here to make it happen!
Wedding Dress Price Range: $179-$2120
Shipping Times: Approximately 1-2 weeks — but this doesn’t include their 8-10 week production time.
Return Policy: These bridal gowns are also made to order, so returns are not accepted.
Our Favorite Picks: We can’t get enough of this romantic dusty copper gown or this “something blue” tulle dress. They’re pure magic!
Pssssst. Looking for more online wedding dresses with a punch of color? You’ll be obsessed with our favorite black wedding dresses!
6. The Best Place for Free-Spirited Online Wedding Dresses: Flora and Lane on Etsy
Get ready for some of the most stunning bohemian wedding dresses you can find online. Flora and Lane’s dresses are what lacy, flowy, free-spirited dreams are made of!
With a focus on non-traditional dresses, Flora and Lane’s designs are all about embracing what makes you unique and being unapologetically yourself as you tie the knot. Safe to say we’re totally obsessed!
NOTE: Flora and Lane has one of the longest production timelines, and it can take up to 5 – 6 months to receive your bridal gown. There are options for rush orders, but we recommend ordering your wedding dress online as soon as possible just to be safe! The magic is worth the wait.
Wedding Dress Price Range: $250-$2400
Shipping Times: Selections from next day to two weeks.
Return Policy: These bridal gowns are also made to order, so returns are not accepted.
Our Favorite Picks: Don’t keep scrolling until you check out this glittering celestial bridal gown! It also comes in a bold + dreamy black. Swoon!
7. The Best Place for Romantic Bridal Separates Online: Sweet Caroline Styles on Etsy
A total fan favorite, Sweet Caroline Styles is the perfect mix of contemporary and romantic designs.
The online wedding dresses in this collection include so many beautifully vibrant numbers that we are totally in love with. Plus, most of their designs are made up of gorgeous bridal separates — perfect for mixing and matching to create something one-of-a-kind!
And like the other trusted Etsy sites, this dress designer also offers made-to-order wedding dresses online — just visit the website linked on their shop page to learn more!
Wedding Dress Price Range: $150-$2000
Shipping Times: Selections from next day to standard (7 business days), or longer if you’re resizing.
Return Policy: Returns are not accepted.
Our Favorite Picks: How rad is this hand-painted watercolor chiffon skirt?! It would look amazing with this romantic lacy top!
Looking online for wedding dresses with a pop of color? These are the ones we’re currently obsessing over!
8. The Best Place for Cool + Sustainable Online Wedding Dresses: Reformation
Reformation is the best website for the coolest online wedding dresses…aaaaand for the eco-conscious shopper. From little white dresses to two-part looks and full-length skirts, there’s a chic-city vibe happening that totally works (plus a few cottagecore pieces we’re totally obsessed with!).
Reformation’s online wedding dresses are also sustainably made in Los Angeles, and you can even track your carbon footprint in the dress details. Saving the planet and looking cooler than ever? We’re in.
If you’re planning a casual ceremony — or are just too cool for tulle — Reformation is about to take your wedding look to the next level.
Wedding Dress Price Range: $498-$898 (financing options available)
Shipping Times: Selections from next day to 5-10 business days.
Return Policy: Refundable within 30 days.
9. The Best Place for Effortlessly Magical Online Wedding Dresses: KYHA Studios
KYHA Studios is a GWS fave — we even featured Kyha’s sister’s wedding, and we STILL think about her pink bespoke dress!
A beautiful online wedding dress brand based out of Melbourne, Chosen by KYHA is KYHA’s made-to-size, ready-to-wear range that’s available globally. You can buy these fashion-forward wedding dresses online from their trusted site, and they are STUN-NING.
If you’d take bold silhouettes and bohemian details over tulle and ballgowns any day, then prepare to fall head over heels for these bridal gowns!
P.S. All Chosen by KYHA bridal gowns typically require small to moderate alterations after creation to fit perfectly to your individual curvatures and shape. If you want something more customized to your figure, you can also buy their made-to-order wedding dresses online!
Wedding Dress Price Range: $119-$3395 for separates; $719-$15995 for dresses (financing options available)
Shipping Times: Ready-to-ship bridal gowns offer free express global shipping in 3-10 business days; made-to-order 4-6 months.
Return Policy: Ready-to-ship gowns are refundable within 5 days; made-to-order dresses are non-refundable.
10. The Best Place for Designer Online Wedding Dresses From Coveted Brands: NET-A-PORTER
NET-A-PORTER is host to the world’s most coveted brands…and their swoon-worthy online wedding dresses are no exception.
With a bridal inventory that’s always fresh and fashion-forward, you’ll find luxury dresses (hi, lacy beauty), jumpsuits (like this stunning floral appliquéd one!), capes, jackets, and more.
Discover new designers from around the world and well-known favorites, and find a wedding dress online that’s truly runway-worthy! You can also chat with 24/7 personal shopping teams for a stress-free online shopping experience. It’s no wonder this is one of the most trusted online sites to buy designer wedding dresses!
Wedding Dress Price Range: $220-$9990
Shipping Times: Options range from same-day (NYC area) to standard shipping.
Return Policy: Refundable within 28 days.
11. The Best Place for Modern Gowns With a High-Fashion Flair: Staud Bride
Staud’s bridal collection has some of the best online wedding dresses for modern fashion lovers shopping for a ‘fit to stand out from the crowd. Their gowns are equal parts timeless and distinct, with clean lines, elevated silhouettes, and a high-fashion flair (without the super high price tag).
Plus, Staud is also one of the best websites to buy colorful wedding dresses — many of their online gowns and bridal sets come in multiple color and pattern options, as well as traditional white. Perfect for anyone who wants to rock something totally unique on the big day!
And don’t even get us started on their gorgeous bridal accessories. With trendy details and customizable styles, they’re the perfect finishing touch to your wedding day look!
Wedding Dress Price Range: $195-$795
Shipping Times: Selections from the next day to free ground shipping.
Return Policy: Returns within 14 days.
12. The Best Place for Stylish Online Wedding Dresses at Killer Prices: ASOS
ASOS is where it’s at for fast, affordable bridal gowns. But that doesn’t mean you’re sacrificing quality and style when buying wedding dresses online through them; their website is one of the best for budget-friendly options!
If you’re looking for a chic, stylish, and minimalist online wedding dresses that won’t break the bank, ASOS has you covered. They also keep a regular rotation of trendy jumpsuits and size inclusive designs — and there are SO many great options for a rad getaway look!
As a bonus, each dress has detailed measurements (though ASOS does suggest working with a tailor). And while you aren’t getting one-on-one service, the quick turnaround and free returns are a bonus. We recommend grabbing your top 3 dresses so you have options, then keeping your fave!
Wedding Dress Price Range: $99-$600
Shipping Times: Selections from next day to standard (7 business days).
Return Policy: Free returns within 28 days.
Free-spirited dresses are our fave! Take a look at some of the most stunning bohemian wedding gowns we’ve fallen head-over-heels for.
13. The Best Place for Custom-Made Online Wedding Dresses for the Glam Bride: Olivia Bottega
Olivia Bottega started as a married couple that made gorgeous custom-made dresses. Since then, they’ve grown into one of the best online wedding dress boutiques with a team of expert designers!
Unique designs, trusted custom sizing, and affordable pricing make Olivia Bottega stand out from other online wedding dress sites. Their gowns are MADE for the glam bride — just look at this dazzling sparkly number!
Oh, and did we mention they have free shipping? Love that!
Wedding Dress Price Range: $400-$3750
Shipping Times: For ready-to-ship wedding dresses, 2-14 days. If you want a custom bridal gown, it takes 9-15 weeks to make and ship your dress.
Return Policy: Refundable within 14 days.
14. The Best Place for Modern and Trendy Online Wedding Dresses: Lapointe
If you’re shopping for online wedding dresses with a modern and trendy look, the Lapointe website has the best of the best!
We love the playful, party-ready vibe of their pieces and how the materials and small details really shine. They don’t shy away from show-stopping looks, from dazzling two-piece sets to glamorous sequin gowns.
And with playful details like sequins and feathers, their online wedding dresses are MADE for the dance floor — perfect for a fun second look or rad elopement outfit!
Wedding Dress Price Range: $175-$1990; $1250-$2250 dresses
Shipping Times: Options from ground to expedited next-day shipping.
Return Policy: Returns and exchanges are accepted within 14 days.
15. The Best Place for Sexy + Budget-Friendly Online Wedding Dresses: Pretty Lavish
The online wedding dresses from the Pretty Lavish website are the best blend of modern, sexy, and fun — and we are here. for. it.
Their gowns are a trendy (and budget-friendly) take on traditional bridal silhouettes, with eye-catching fabric and oh-so-sultry necklines. And since the brand was founded by two sisters, you can trust that these online wedding dresses are made with women in mind — and their form-flattering designs are proof!
Plus, Pretty Lavish also has tons of gorgeous gowns for your “I do” crew, featuring stylish silhouettes and on-trend color options that your gals will love.
Wedding Dress Price Range: $100-$272
Shipping Times: For US deliveries, express shipping (which typically takes anywhere between 1-5 business days) is free for orders over $300.
Return Policy: Returns within 14 days.
16. The Best Place for Online Wedding Dresses That Blend Classic + Contemporary Styles: Rebecca Vallance
Rebecca Vallance has a small but stunning collection of wedding dresses that you can buy online on their easy-to-use website. The Australian-made brand creates well-crafted classic pieces with a modern twist for a look that’s uniquely you. So elegant and timeless!
Definitely up on the bridal trends, Rebecca Vallance’s designs are all about little details that you won’t find everywhere else. If you love bow ties and feather trim as much as we do, you will want to give their collection of online wedding dresses a scroll!
Wedding Dress Price Range: $346-$1430 (financing options available)
Shipping Times: Express and international shipping 2-4 business days.
Return Policy: Refundable within 7 days.
17. The Best Place for Custom Online Wedding Dresses on a Budget: AW Bridal
AW Bridal is one of the most trusted sites for anyone who wants a bespoke wedding dress on a budget. They offer a free customization service for all of their gowns, so you can get the feeling of haute couture without the price tag.
Just choose your dream style and input your specific measurements for a wedding dress that fits straight out of the box. Every gown is made-to-order by AW Bridal’s tailors, perfect for a totally distinct feel!
And as a bonus, AW Bridal has one of the best at-home “try before you buy” services, so you don’t have to rely on their website to see how your favorite wedding dresses will fit. You can also order up to five free fabric swatches to help you find your dream design!
Wedding Dress Price Range: $80-$700
Shipping Times: Standard 15-25 days; express 5-10 days.
Return Policy: Within 30 days.
18. The Best Place for Online Wedding Dresses for the Fashionable Bride: Revolve
When it comes to the best websites to buy wedding dresses online, Revolve is known for its modern and contemporary styles, which is totally the vibe of its bridal gown collection.
Revolve’s gowns are perfect for more minimalist and modern weddings — whether you’re getting married on a city rooftop or at an art museum. We especially love the understated elegance of their Hailey and Gilda gowns!
And for the fashionistas, don’t miss Revolve’s It-girl accessories, like these pearl earrings and this wedding-ready headband!
Wedding Dress Price Range: $94-$1390
Shipping Times: Free 2-day shipping for US orders.
Return Policy: Full refund within 60 days; exchange within 90 days.
19. The Best Place to Find Your Bridal Style Soulmate Online: Neiman Marcus
We all know and love Neiman Marcus, so it should come as no surprise that it’s also one of the most trusted sites to buy wedding dresses online. Whether you’re looking to rock a Cult Gaia gown or Jimmy Choo pearl pumps, their selection has you covered. Prepare to earn major style points as you strut your stuff down the aisle!
And if you’re struggling to narrow it down (we don’t blame you!), Neiman Marcus will also connect you with your “style soulmate,” who will help you create your perfect look either virtually or in-store. Who knew finding “the one” could be so easy?!
Wedding Dress Price Range: $174-$9495
Shipping Times: Options from same day to 3-5 business days.
Return Policy: Full refund within 30 days.
20. The Best Place for Regal Online Wedding Dresses That Ooze Sophistication: Jenny Yoo
Jenny Yoo online wedding dresses have a classic and sophisticated look that really allows the quality fabrics and small details to do most of the talking. There’s also something regal about her gowns’ silhouettes — they’re powerful and modern, while also feeling upscale and timeless.
From this pearl-dotted gown to this off-the-shoulder design, there are so many amazing options for a dramatic and royal walk down the aisle. And if you’re looking for something extra one-of-a-kind for your big day, you also HAVE to check out Jenny Yoo’s capes!
Plus, you can buy these stunning designer dresses online from Anthropologie’s trusted wedding site. We love!
Wedding Dress Price Range: $395-$3200
Shipping Times: Selections from next day to standard (5-8 business days).
Return Policy: Free returns within 30 days.
21. The Best Place for On-Trend Gowns for the Full Bridal Weekend: Shopbop
Shopbop is host to contemporary designers and on-trend pieces. These aren’t your typical floor-sweeping white bridal gowns — instead, Shopbop’s online wedding dresses are packed full of fun details, flirty hemlines, and ALL the best trends!
That’s why Shopbop is a great option for a second look on the dance floor or a ‘fit for all the other events surrounding the big day. Bonus: these are dresses you can totally wear again after the big day!
Plus, the Shopbop website offers guaranteed next-day shipping if you’re in a rush to buy your wedding dress online.
Wedding Dress Price Range: $89-$2995
Shipping Times: Next-day to standard shipping is available.
Return Policy: Refunds are accepted within 30 days.
22. The Best Place for Online Designer Wedding Dresses for a Runway-Ready Look: Saks Fifth Avenue
If you’re looking for a high fashion look on your wedding day, Saks Fifth Avenue delivers that and more. We love that their collection of online wedding dresses feels curated, elegant, and truly unique!
Some of our favorite gowns include this rad floral ’70s-inspired dress, this bow-adorned mini dress that totally oozes elegance, and this cool blazer dress that’s a real game changer.
For the fashion lovers out there, Saks Fifth Avenue is here to make the biggest fashion moment of your life one to remember. There’s a reason it’s known as one of the most trusted sites for impeccable fashion designs — stunning online wedding dresses included!
Wedding Dress Price Range: $63-$5490
Shipping Times: From standard delivery (arriving in 3-6 business days) to express delivery (arriving in 1-2 business days).
Return Policy: Full refund within 30 days
23. The Best Place for Fairytale Bridal Gowns for Your Happily Ever After: Watters
Watters has a small but mighty number of ready-to-ship wedding dresses sold online at the Anthropologie website. Silk, embellishments, and feminine silhouettes round out the collection, with a happily ever after for every bridal style (from this whimsical cottagecore dress to this one-shoulder corset gown!).
We especially love their ultra popular Austin Gown — definitely a dress for a fairytale love story!
And since you can buy these Watters wedding dresses online at Anthropologie, that means you can also take advantage of the best wedding accessories from their trusted wedding-centric site (their bridal veils are our fave!).
Wedding Dress Price Range: $425-$2850
Shipping Times: Selections from next day to standard (5-8 business days).
Return Policy: Free returns within 30 days.
24. The Best Place for Luxury Bridal Gowns and a Simplified Online Shopping Experience: Matches Fashion
Matches Fashion strives to be the best luxury wedding dress shopping experience you’ll ever have — even online! Get 24/7 advice through their online fashion-concierge team as you shop from high-fashion wedding dress designers like Alexander McQueen, and Zimmermann.
Each wedding dress also has in-depth details about the fabric and fit, plus a thorough online size guide to help you choose the right gown the first time. But, with such a great return policy, you can also order a couple of different sizes for your dress to see which one feels best, then return the others!
Another great perk? Some of Matches Fashion’s stunning online wedding dresses are also available to rent. An affordable AND sustainable option that we’re all for!
Wedding Dress Price Range: $437-$5900
Shipping Times: 2-3 days express shipping in the United States.
Return Policy: Refundable within 14 days.
25. The Best Place for Sleek Online Wedding Dresses for the Contemporary Bride: Cult Gaia
Cult Gaia is a contemporary fashion brand based in Los Angeles known for their signature cut-out designs and unique accessories. Their online wedding dresses are equally understated and cool, crafted from high-quality materials that are built to last a lifetime.
Obviously, this collection was designed with the contemporary bride in mind — they’re the kind of gowns that will still be in style when you look back on your wedding photos in 40 years!
We also love that you can chat live with stylists on their website to help you find the very best wedding dress for you. A little help never hurts!
Wedding Dress Price Range: $398-$4898
Shipping Times: From next day to 5-7 business days.
Return Policy: Refundable within 14 days.
26. The Best Place for Designer Online Wedding Dresses at an Epic Discount: THE OUTNET
THE OUTNET is the benchmark of luxury discount shopping. With major discounts on designer favorites like Badgley Mischka, Jenny Packham, and Halston, it’s one of the most trusted sites to buy fashion-forward wedding dresses online — and on a budget.
Trust us, these discounts have to be seen to be believed. We’re talking up to 50% drop-dead gorgeous designer bridal gowns!
(P.S. If you loved the Rebecca Vallance gowns we listed up above but are on a tighter budget, be sure to check out her chic discounted designs here!)
Wedding Dress Price Range: $99-$3495
Shipping Times: Next-day to standard shipping is available.
Return Policy: Refundable within 28 days.
27. The Best Place for Made-to-Order Bridal Gowns for Laid Back Babes: Dreamers and Lovers
Bohemian dresses for the laid-back bride…sound like you? Dreamers and Lovers create their made-to-order online wedding dresses in their small California studio, combining high-end dressmaking with the best hands-on customer service.
Your gown will be tailored to perfectly fit your body with soft, moveable fabrics for an effortless wedding look. And before you order, try on up to four sample dresses at home with the loan-me program!
Wedding Dress Price Range: $1130-$2930
Shipping Times: Turnaround time fluctuates based on workload and wedding date; limited availability of ready-to-ship gowns (which will arrive in 1-2 weeks).
Return Policy: Made-to-order bridal gowns are non-refundable or exchangeable.
Try-Before-You-Buy Option: Yes
28. The Best Place for Celebrity-Approved Online Wedding Dresses: Needle & Thread
Calling all blushing brides! Needle & Thread is one of the best websites to buy online wedding dresses that are full of whimsy and romance. If you’d describe your bridal aesthetic as all things ruffles, florals, and pretty in pink, then we may have found your perfect match.
And with tons of options outside of the traditional white, they’re perfect for unconventional couples! See these sequined + floral beauties on a few of our real brides here and here. (Kate Middleton and Paris Hilton are also fans!)
Wedding Dress Price Range: $335-$1349
Shipping Times: Free standard shipping (7-10 business days).
Return Policy: Full refund within 14 days.
29. The Best Place for Pinterest-Worthy Online Wedding Dresses: Alamour the Label
If your Instagram and Pinterest feeds look anything like ours, then you’ve probably already seen Alamour the Label’s dreamy, fairytale online wedding dresses.
Full of intricate, feminine, and picture-worthy details, they almost seem too perfect to be true — especially when you see the price tag! But we’re here to tell you that these bridal gowns are really THAT good.
Designed in the brand’s Brisbane, Australia studio, most of the wedding dresses from the Alamour the Label website are made to order to reduce waste and give you a stunning + sexy dress on a budget.
Wedding Dress Price Range: $380-$1200 AUD (approximately $260-$820 US dollars)
Shipping Times: Free express shipping (3-6 business days) on orders over $400 AUD.
Return Policy: Store credit within 30 days.
30. The Best Place for Unique + Ethical Bridal Gowns for a Steal: Marcella New York
Marcella New York online wedding dresses are kind of like works of art in and of themselves. The passionate couple behind the brand manages to craft a collection that is equal parts editorial and eclectically unique. Oh, and did we mention ethical, too?!
Featuring asymmetrical necklines, sculptural silhouettes, and simple designs that are anything but boring, Marcella’s budget-friendly online wedding dresses are made for modern, artistic, and city-chic ceremonies. They’re edgy meets elegant in the coolest way possible.
Plus, the brand is on a mission to empower women and girls globally. With each design sold, they support three days of school for girls in sub-Saharan Africa. Talk about a purchase you can feel good about!
Wedding Dress Price Range: $98-$149
Shipping Times: Standard delivery (5-12 business days) or expedited shipping (2-6 business days).
Return Policy: Refunds are accepted within 30 days.
31. The Best Place to Try Before You Buy Online Wedding Dresses: Azazie Bridal
With one of the best “try before you buy” programs, Azazie Bridal is one of the most trusted sites to buy gorgeous wedding dresses online!
Browse over 200 gowns in every style (from this sleek satin dress to this fairytale tulle gown), then order up to three at a time for just $10-$15 each. They’ll be shipped for free, and you’ll have a week to try them on at home — perfect for throwing a try-on party with all your besties!
Once you’ve found “the one,” just return the other gowns and fill out a form on their website to officially purchase your dream wedding dress. It doesn’t get easier than that!
Fun fact: Azazie even has a Spotify playlist to get you in the mood for your try-on party. Now all that’s missing is bottomless champagne!
Wedding Dress Price Range: $199-$1059
Shipping Times: Shipping takes up to 7 business days, and production time can take an additional 1-18 days.
Return Policy: Returns are accepted within 30 days.
32. The Best Place for Dreamy Online Wedding Dresses for an Enchanting Look: Danielle Frankel
Danielle Frankel’s New York-made bridal gowns are utterly whimsical, impeccably tailored, and always unforgettable. We still can’t get over this bride in the Ruby gown!
But it shouldn’t be a surprise that Danielle Frankel has made a name for herself in the wedding world. After honing her skills at Vera Wang and Marchesa, she launched her now beloved line, and we’ve been loyal fans ever since!
If you’re in the market for the best designer-made online wedding dresses where modern meets nostalgia, these bridal gowns are your jackpot. There are also some suit-inspired looks that are TO DIE FOR.
Wedding Dress Price Range: $1770-$9990 (with monthly payment options via Affirm)
Shipping Times: Options range from same-day (NYC area) to standard shipping.
Return Policy: Refundable within 28 days.
34. The Best Online Wedding Dress Website for Preowned Gowns: Nearly Newlywed
Looking for a dreamy designer wedding dress that you can buy at a HUGE discount (we’re talking up to 90% off retail price)? Don’t love the idea of buying a new dress that will only get worn once? Then look no further than Nearly Newlywed!
With hundreds of amazing preowned designer gowns sold by the brides who wore them, the Nearly Newlywed website is the best sustainable (and budget-friendly) alternative to buying new wedding dresses online.
You can also find designer pieces that were purchased but have never been worn. And after your big day, you can resell your wedding dress on the Nearly Newlywed website so it can be loved again and again!!
Wedding Dress Price Range: $300-$20000
Shipping Times: Free shipping in 7-10 business days.
Return Policy: Returns are accepted within 5 days for a $50 fee.
For the ultimate list of embroidered wedding dresses, you HAVE to browse this roundup of our faves (a few of which you can buy online, too!).
35. The Best Place for Inclusive Online Gowns for Every Body Type: Katharine Polk
Designer Katharine Polk is back, this time with a namesake brand designed for everybody, featuring online wedding dresses and effortless styles for the whole wedding weekend.
The brand’s fashion-forward and size-inclusive online wedding dresses are handmade in Los Angeles, and custom options are available by request.
You’ll also want to check out the playful Friday to Sunday line, which features statement suits, chic minis, and even wedding-themed jean jackets (SO cute for the wedding morning and your honeymoon!).
Wedding Dress Price Range: $500-$15000 (financing options available)
Shipping Times: 4-6 weeks or rush 1-3 weeks
Return Policy: Made-to-order sales final; store credit for in-stock sales within 7 days.
36. The Best Online Wedding Dress Website With Unbeatable Prices: JARLO
The JARLO website is one of the all-time best places to buy stunning modern online wedding dresses at unbeatable prices. We’re not exaggerating — their entire bridal collection is under $200!
For those price tags, we wouldn’t blame you for stocking up on a second (or third look), and they have the perfect styles for every outfit change. From classic to modern to dancefloor-ready, there’s an online wedding dress for every bridal moment!
We also love how user-friendly their website is — easily filter their wedding dresses by neckline, silhouette, color, and more to find your dream style!
Wedding Dress Price Range: $81-$194
Shipping Times: 1-6 business day
Return Policy: Returns accepted within 14 days
37. Where to Buy Wedding Dresses With A Show-Stopping Designer Look: Jenny Packham
Ensure all eyes are on you with Jenny Packham’s show-stopping gowns! This renowned bridalwear brand is known for its dazzling embellished designs, featuring vintage-inspired silhouettes, intricate beading, and radiant details. To say we’re obsessed would be a huge understatement!
Plus, you can easily buy these designer wedding dresses online from several different trusted sites — including Mytheresa, Farfetch, NET-A-PORTER, and other designer-focused websites.
And for the unconventional trend-setters, also be sure to check out Jenny Packham’s dazzling colorful designs. With so many jaw-dropping looks, the hardest part will be narrowing it down!
Wedding Dress Price Range: $1674-$4920
Shipping Times: Delivery in 1-3 business days (from the Mytheresa website).
Return Policy: Free returns within 30 days.